According to a recent article on DiversityBusiness.com the Asian American market has an estimated $454 billion in purchasing power. So the question for me is:
When are people going to start using that buying clout to start getting political?
Racist Ad? Buy from somewhere else and let them know why. Racist comments from a DJ or VJ or T.V. host? Call in to advertisers – let them know you won’t be purchasing from a company that advertises on shows where the hosts don’t understand that Asian Americans aren’t going anywhere and that we’re as American as the next person.